CBS signs deal to be on Hulu's live-streaming platform

Cody PriceJan 05, 2017

"To build a successful live TV service, you have to have viewers' favorite sports and shows - and CBS' programming is absolutely vital to that mix", Hopkins said in a statement. Hulu is the only streaming subscription service that offers current season programming from top US broadcast networks the day after new episodes air, as well as acclaimed Hulu Originals including The Mindy Project, The Path, 11.22.63, Difficult People and the Golden Globe® nominated comedy series, Casual. Sling TV has three options for people: a $20 base plan, a $25 middle ground and a $40 all-inclusive.

The announcement is expected to come today, according to the report, the same day which Hulu CEO Mike Hopkins is scheduled to speak at a Citi investor conference.

The agreement also extends Showtime Networks' existing deal with Hulu, in which Showtime is offered as a premium subscription service to customers who subscribe to Hulu's live or video-on-demand service. While AT&T's DirecTV Now initially offered a whopping 100+ channels for $35 dollars per month, that tier will begin to cost $60 per month on January 9.

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Hulu Live, the upcoming live streaming service, will feature programming from CBS, CBS Sports, and Pop!, CEO Mike Hopkins announced on Wednesday.

Needham's Laura Martin also told Benzinga that the CBS and Hulu deal will likely start at $2.50 to 3.00 per month.

Hopkins, a rare speaker on the investor conference circuit, noted that live TV streaming is becoming increasingly competitive. "Our job is to provide an experience that's so great and seamless that they decide to stay".

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In addition to CBS, Hulu has already made deals with 21st Century Fox, Disney, and Time Warner, for a bundle lineup that will include ABC, CBS, Fox, ESPN, Fox Sports, TNT, TBS, FX, National Geographic, Freeform, Fox News, Fox Sports 1.

Hulu said that all networks in the CBS deal will be available to stream live on the service, and "much of their programming" would also be available on-demand.

Hulu still hasn't specified when the service will launch, saying only sometime this year. Since its launch in 2008, Hulu has been at the forefront of entertainment and technology and continues to redefine TV by connecting viewers with the stories they love. Hulu last announced in May that it would soon pass 12 million subscribers.

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The company hasn't quite ironed out an exact price point, but Hopkins says that the final price will clock in at under $40, and will be the service's regular price, not a promotional price that goes up after a short period of time.

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