Facebook to Start Showing Ads Inside Videos

Maxine SotoJan 11, 2017

Facebook did not immediately respond to a request for comment. This strategy stands in stark contrast to pre-roll ads, something which YouTube allows but Facebook does not.

The publication attributes this possibility to the difference in profit generation between YouTube and Facebook, where the latter makes more ad money than the former because it gets to keep all of the profit made.

Swansea near Paul Clement appointment as Bayern Munich confirm talks
Swansea City have moved to replace Bob Bradley by appointing Paul Clement as their new head coach on a two-and-a-half year deal. But the Englishman has worked alongside Carlo Ancelotti at Chelsea, Paris Saint-Germain, Real Madrid and, this season, Bayern.

Facebook Inc (NASDAQ:FB) will start testing out mid-roll ads through which the company will be giving a chance to publishers to insert ads in the videos. In addition to Instant Articles, Facebook's year-and-a-half-old Suggested Videos program shares ad revenue with publishers whose videos are watched in the same recommended video carousel as a video ad, so long as the ad is watched too. The social giant's metrics for video consider a view any footage that plays for 3 seconds or more.

The report notes that Facebook will sell the ads, and 55 percent of the revenue will go to publishers. Currently, the test only involves select publishers and content creators. Last year, CEO Mark Zuckerberg said people watch 100 million hours of video on Facebook each day; and Sheryl Sandberg, Facebook's COO, later noted that 500 million people watch video on Facebook daily.

Nigeria's Dele Alli scores twice to sink Chelsea
Chelsea simply haven't had to worry about multiple games over the course of one week all that much before December. He said: "Maybe we will feel how Leicester felt last season, when all the teams were with them and against us".

The move to ad breaks comes as little surprise to publishers. That stance has also discouraged some Facebook publishers, like sports leagues, from putting valuable content on the network.

"Advertisers are super keen on video advertising", said Eleni Marouli, at analyst company IHS Markit. Over the next few months, we're going to be expanding the ad break within live videos.

Texas couple sues Apple because FaceTime is a distraction to drivers
The 4Runner then hit the Camry again, with the SUV driving up and over the length of the driver's side of the vehicle . In the meantime, however, the Modisettes have filed suit against Apple in a California state court.

"If Facebook wants those TV ad dollars, they have to invest more in video". This time limit is set for videos that will at least run for 90 seconds and not less than that.

Related Articles:



« Previous article
Next article »


Popular Pages

United Kingdom vehicle sales at record high in 2016
However the SMMT is predicting sales could fall as much as 5pc this year as demand for new cars drops from its peak. The growth is due to a "very strong" consumer confidence with low interest deals and the launch of many new models.

Quad Cities community celebrates Law Enforcement Appreciation Day
They go to work every day knowing the dangers and what could happen in the coming hours. Ask children in your community to write letters in support of law enforcement.

How to watch Manchester United vs
Charlton was part of what was known as the "United Trinity" along with Dennis Law and George Best. There will, however, be many more remembered before him.

SpaceX concludes accident investigation, to start launching rockets again
Air Force, the Federal Aviation Administration and industry experts - found "buckles", or valleys, in the vessels' inner liners. It seems that the materials used for these helium pressure vessels may have had a bad reaction with the oxygen in the tank.

IBM Has Most U.S. Patents for 24th Consecutive Year
According to ITWorld , the top five companies with the most patents in 2016 are the same companies with the most patents in 2015. Cisco climbed two spots on the ranking to No. 34, earning 978 patents previous year compared to 960 in 2015.

Transfer Rumour: Morgan Schneiderlin set to undergo medical at Everton
But that would only happen if Manchester United and Everton agreed to a deal, which Mourinho indicates isn't the case at all. I think, if United win that, they could be back in the championship race".

Samsung Galaxy S7 Edge Blue Coral to Hit Europe Soon
The company will start mass-production of the Galaxy S8 by March and will have 5 million units delivered each following month. The Samsung Galaxy S8's AI button could be delayed until April 2017, according to a report from the Wall Street Journal .

Blast Hits Syrian Border Town, Killing At Least 43
At least 43 people have been killed in a auto bombing along a busy street in a Syrian rebel-held town near the Turkish border. Dozens more had severe injuries, said the Observatory, which monitors the violence in the country.

Former Employee Claims Company Lied To Investors
Snap vp of communications Mary Ritti sent The Hollywood Reporter a statement Wednesday night: "We've reviewed the complaint ". He said he was sacked after blowing the whistle on the company's misrepresentations with several higher-ups.

Schumer: Trump better pick a mainstream Supreme Court nominee, or else
The so-called Biden Rule-which McConnell originally cited to obstruct Obama's nominee-is highly debatable. If they did, then a future Democrat president wanting to put radicals on the bench couldn't be stopped.