Rackspace announces first managed services deal for Google Cloud Platform

Janis ColeMar 10, 2017

Diane Greene, Google cloud computing chief, said that Google was successfully closing new customer deals, and has added Verizon, HSBC, Colgate and eBay to its growing list of cloud customers.

The platform is being used by more than 800,000 data scientists to explore, analyse and understand the latest updates in machine learning and data analytics.

This new "Video Intelligence API" was demoed onstage, and it offered the kind of "whoa" moment you expect from a Google keynote. "Both companies have strong technical capabilities and the pairing of Rackspace's strong service culture with Google's Customer Reliability Engineering practice is an important step forward in providing enterprise-ready customer support capabilities on the Google Cloud Platform".

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Over the past year, Google has promised to rapidly grow the platform's capabilities and datacenters and has hired a number of executives in hopes of enticing enterprises to bring more of their corporate workloads and data to the cloud.

"This API is for large media organizations and consumer technology companies, who want to build their media catalogs or find easy ways to manage crowd-sourced content, and for partners like Cantemo to build it into their own video management software", Google says. The report doesn't provide details of the acquisition, but an official announcement could come in the next few days as Google hosts its Cloud Next conference in San Francisco. "Ninety-five percent of the world's data is not in the cloud", she told the Wall Street Journal. I mean sure, everyone already knows about Google and I doubt there is a scientists too dedicated in his studies to have ever heard of the search engine giant, however, the company will now have an opportunity to directly interact with scientists and ingrain itself within the community.

Google Cloud is also releasing new machine learning products, including a Video Intelligence application program interface (API) that automatically recognizes objects in videos and makes them searchable and discoverable.

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The vendor highlighted its first partners to have achieved the new specialisations - application development, data analytics, machine learning and infrastructure - with Accenture accredited across all four specialisations.

"We're hair experts not cloud experts, so for more than 11 years we have partnered with and relied on Rackspace's expertise", said Spencer Hudson, global technical solutions manager. The tool, now in private beta, uses machine learning technology to tag, flag down and store information for objects or actions shown in a video. TensorFlow models can be built for interacting with data.

Meanwhile, Google will continue to be focusing on its Business Apps as a key selling point for the cloud.

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